Hello and thanks for stopping by... I am a creative director, marketing communicator, copywriter and designer with broad experience architecting results-driven, award-winning campaigns, creating and growing brands, leading multi-disciplinary teams, strategizing new business and innovating new service offerings.
I've concepted and written scores of websites and integrated campaigns spanning digital, mobile, print, e-commerce, out-of-home and events. In addition to consumer-focused work, I bring deep experience in B2B demand generation initiatives and channel growth strategies.
Partnering with a diverse range of clients from startups to Fortune 500, my work has earned results across many verticals:
+ Hospitality & Luxury
+ Technology & Consumer Electronics
+ Beauty & Retail
+ Clean Energy
+ Healthcare & Medical Devices
You might recognize a few of these names: Hyatt Hotels, luxury boutique hospitality brands Joie de Vivre and Thompson Hotels, Destination Hotels, McKinsey & Company, VIZIO, Natural Balance Pet Foods, Hitachi, Western Digital and G-Technology, Google, Samsung, SanDisk, Men's Wearhouse, Jos A Bank, Sam's Club, Macy's, Microsoft, Cisco WebEx, Plantronics, Jabra, Lenovo, Seagate, Denon, Boston Acoustics, Boston’s Institute of Contemporary Art, Recchiuti Confections, Tria Beauty, Abbott Vascular and Medtronic.
As the fourth member of a startup agency, I grew and led a team of over two dozen designers, writers, developers and user experience professionals to look beyond expectations, push into uncharted territory — and have fun working together.
Eventually, friends and colleagues began asking for my take, and the lure of being a free agent reached me. Today, I get to be creative all day, without constraints, and keep busy building long-term partnerships directly with clients and agencies on project work or as a retained team member.
Looking forward to meeting you soon...
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