I’m George Steeley, a San Francisco-based creative director, writer, and designer. For more than 20 years, I’ve helped organizations find the story inside complicated products, businesses, and ideas — and carry it clearly across the customer experience.
My work has taken me from global brands and multidisciplinary agency engagements to early-stage companies finding their footing. That range has taught me how to navigate complex organizations without bringing unnecessary complexity to the work.
Clients work directly with me across content strategy, copywriting, and design. When a project calls for additional capabilities, I bring in trusted collaborators while remaining closely involved and accountable for the result.
My experience spans technology, financial services, hospitality, climate tech, and both B2B and B2C environments — from startups and growing businesses to Citi, Hyatt, and McKinsey & Company.
Ways to work together
A focused project
A specific story or experience needs attention — a website, presentation, launch, video, campaign, or body of sales content. Let's define the assignment, assemble the right inputs, and get it done.
An embedded creative role
Your team needs senior creative thinking and hands-on execution, but not another full-time hire. I can step into an initiative or ongoing stream of work, building momentum and continuity as part of the team.
Agency collaboration
Your agency needs an experienced creative lead, writer, or designer who can get close to the client, grasp a complicated subject quickly, and work comfortably alongside your existing team.
Have a complicated story to clarify — or an important idea that isn’t landing yet?