Citi Services Product Launch Explainer Video

In an industry where many products have become commoditized, Citi saw client experience as a key differentiator and asked our team to create an explainer video to tell their story. But to make its debut at an upcoming Client Advisory Board meeting and as a highlight at the firm's Investor Day, the script and team resources had to be tightly focused during our rapid 30-day turn.

Working closely with my client, my team at Us Agency, and motion designer Leif Hanson, I created a script and concept tying a high-seas global commerce theme to establish empathy for the turbulent situation many Citi clients' teams find themselves navigating.

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