Pro Audio Web Content Strategy

Because their roots run deep within the creative pro community, data storage maker G-Tech gets the creative workflow. But with the proliferation of digital audio and music production, they needed to re-up the value of their storage drives as critical to the creative flow for producers, sound engineers and musicians. Drawing on research and my own experiences with music, live and in the studio, I created the content strategy from scratch, messaging flow and all copy for this high-performing pitch to the music community.