Hospitality Marketing

In looking at Condé Nast Traveler, I was delighted to see my luxury hospitality work has spanned a pretty good cross-section of CNT's 30th Annual Reader’s Choice Award winners, including: • 3 of the Top 10 Hotels of Mexico • 2 of the Top 10 Hotels of Seattle • 2 of the Top 10 Hotels of Chicago • The new Top 10 Hotel of the South I especially love partnering with hotel GMs and DOSMs to create captivating storytelling narratives for branding new hotel properties. Great backstories that paint a vivid picture of the guest experience and build excitement around the property among its local community are an opportunity to connect with guests’ lifestyle aspirations and desires that is too often overlooked. Most recently, I created the opening narratives and taglines for three new Thompson Hotels within the Hyatt family: Thompson Denver, Thompson Austin and Thompson Central Park New York. Overall, my work has touched on content strategy, creative direction and copywriting for hotel sales and events collateral, email campaigns, advertising and other digital marketing touchpoints.