Marketing a Global Cleantech 100 Startup

Working as an extension of this climate tech startup’s marketing team, my ongoing role as a hands-on creative director spanned the customer experience. Creating, growing, and maintaining two successive websites, I also shaped and edited all blog content and wrote and designed customer emails, as well as videos, ABM campaigns, digital and print advertising, and events. For over five years, my work helped to humanize the complex engineering and technology value prop aimed at "getting climate solved" by making climate action a business priority.

I also conceived, wrote, and directed videos to bring this AI-driven proptech startup's story to life. Their mission to erase the 40% of US carbon emissions from buildings grew to encompass delivering profitable climate solutions across entire commercial real estate and hospitality portfolios, speaking to executives, operations, and sustainability managers.

A small sample of myriad ongoing email, advertising, and social media assets.

Social Content

ABM Campaign Email & Landing Page

This example was part of a campaign to help hotels and resorts rebuild occupancy by rebuilding consumer confidence in HVAC systems and indoor air quality.

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