My hospitality marketing experience includes extensive work in building John Pritzker's Two Roads Hospitality brand (formerly Commune Hotels and Resorts) leading to its acquisition by Hyatt Hotels. I also worked with the beloved Joie de Vivre brand and helped launch Pritzker's passion project, the Chicago Athletic Hotel.
During this time, I created Thompson's distinctive brand voice and acted as Thompson's creative director and brand copywriter on numerous websites, email campaigns, and more.
After Hyatt acquired Two Roads, I was invited to craft the brand narratives for numerous existing Hyatt hotels and new properties — such as Hyatt's Thompson Central Park New York — in advance of their openings.We created the broadsheet below to build awareness and affinity for the growing luxury boutique hotel brand, and my specific contributions to this piece included content strategy, copywriting, creative direction, and wisecracks.
