My hospitality marketing experience includes extensive teamwork in building John Pritzker's Two Roads Hospitality brand (formerly Commune Hotels and Resorts), as well as the beloved Joie de Vivre brand, and launching Pritzker's passion project, the Chicago Athletic Hotel.
During this time, I also created Thompson's distinctive brand voice and acted as Thompson's marketing and advertising creative director and brand copywriter on numerous websites, email campaigns, and more.
After Hyatt acquired Two Roads, I was invited to craft the brand narratives for numerous existing hotels and new properties — such as Hyatt's Thompson Central Park New York — in advance of their openings.We created the broadsheet below to build awareness for the growing luxury boutique hotel brand, and my specific contributions to this piece included creative direction, content strategy, copywriting, and wisecracks.
