Our creative and brand strategy teams led this company through a radical image shift, taking a value appliance maker upmarket into the luxury category.
Spanning identity, websites and motion design, digital and print advertising, demand generation, trade show and retail environments, the approach differentiated the brand based on a distinctive design philosophy, positioning the products in a novel, engaging way that was highly disruptive to category norms.
Concepts, creative direction and copywriting by George Steeley for Loomis Group, working with brand strategist JJ Steeley, co-creative director/designer Magdalena Jusko, production designer Cindy Pascarello, and digital designers Quentin Cotillard and Joe Gamalinda.
Product Video & Advertising
Concepted, Written & Creative Directed by George
Product Brand Collateral
We created 3 distinct product line brands with colors, personas, aesthetics, and storytelling
Kitchen Appliance Retail Showroom Design
