Our creative and brand strategy teams led this company through a radical image shift, taking a value appliance maker upmarket into the luxury category. The approach differentiated the brand based on a distinctive design philosophy, positioning the products in a novel, engaging way that was highly disruptive to category norms.
We uncovered the soul inside Zephyr's brand—spanning identity, websites and motion design, digital and print advertising, demand generation, trade show and retail environments. Soon after, Zephyr became a player in the luxury appliance category, and accomplishing the founder’s goal, was acquired by one of the world's largest ventilation producers.
