![](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/fb43cf5c-91a5-464b-89c6-0040a9bcae8e_rw_1920.jpg?h=e0b6f0c25e1e46a788e51649910ec0f5)
The hero carousel's bite-size messages reframe the roles of an event planner in fresh ways, each mapped to specific customer pain points uncovered during discovery:
![](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/30f364a3-7151-49de-a58d-06c61b6495e3_rw_1920.jpg?h=e72b69dddeb0f4d034df9853d7ba4366)
![](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/2ede7f89-d38b-4eb0-a2c3-4639414b29fe_rw_1920.jpg?h=828c9ed4636de9e0b4b4f4d1b0c76efa)
![](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/db86f320-b0cc-4ba0-ad64-600cd19eaddc_rw_1920.jpg?h=aab15899930a017aa5f6215ccf32b2b0)
![](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/1aee7135-dcd3-4df5-8d24-f71ff2b5a4d3_rw_1920.jpg?h=b5bf4a870cc9ec4806c3988c083a4e2f)
Anatomy of the homepage:
![](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/9b5795c3-7402-4b1b-a44b-37f919899610_rw_1920.jpg?h=6343e107cab8ba5cecd3103ab7de5a09)
Popups gonna pop:
!["Let's Chat" button on the hero image allows visitors to reach out instantly without leaving the homepage.](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/80aa79aa-eba3-4591-9b9a-e211f6d3391f_rw_1920.jpg?h=8b2acac2680d53ca437de6d8d079e28f)
"Let's Chat" button on the hero image allows visitors to reach out instantly without leaving the homepage.
![Email newsletter signup pops up as you scroll further down the page.](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/2aaaff17-9f77-4fa5-9d3f-39977056d93e_rw_1920.jpg?h=cc6cd0f6d4ff486defb0b8e29cdad765)
Email newsletter signup pops up as you scroll further down the page.
Work page with filterable case study categories:
![](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/890b0261-7966-44f3-9ce5-8fbc5b583bb1_rw_1920.jpg?h=106f0e0cc1df56f2c9414bbdf072924e)
Anatomy of the About page:
![](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/0042eefa-9675-46b1-9272-19d38b6c3dd5_rw_1920.jpg?h=b3751de1f7ee4ee6e5cb2de0bed79ba1)
As part of the content marketing strategy, I named the blog "Meetingology" to reflect the team's deep expertise and grow Key’s presence and leadership as a go-to resource for industry knowledge and experience. I also culled the posts and divided them into a few clear categories, while editing and reframing every post for audience appeal and SEO.
![](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/42201327-f0d2-4ea6-9726-1d1e57367847_rw_1920.jpg?h=9ef76e68a72a8244e19e0435b39e2e72)
We also had some fun with a few of the more mundane aspects of the agency's web presence:
![](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/2f996655-1fe4-43e2-949e-f468cdf80f4c_rw_1920.png?h=472c584ac5ffc3891c299069c9abfda7)
![](https://cdn.myportfolio.com/25e9d1c8a89a94d4dc654d88c16ff803/36506b8a-37ee-4540-a9d3-d5222cca459a_rw_1920.png?h=bfef20790cf25f37c7cd141e912f9642)