My role began with a fresh color palette, new logo, and identity design, then expanded to web content strategy, copywriting, design, WordPress development, case study and blog development, and SEO optimization. Phew!
After that, I developed a six-month content marketing and social campaign and handed it off to the internal account exec team.
The refreshed brand gave Key a more vibrant, contemporary expression of its established success — one that represented the company well as it entered its next chapter, including its 2026 acquisition by MGME.
The hero carousel's bite-size messages reframe the roles of an event planner in fresh ways, each mapped to specific customer pain points uncovered during discovery:
Anatomy of the homepage:
Popups gonna pop:
"Let's Chat" button on the hero image allows visitors to reach out instantly without leaving the homepage.
Email newsletter signup pops up as you scroll further down the page.
Work page with filterable case study categories:
Anatomy of the About page:
As part of the content marketing strategy, I named the blog "Meetingology" to reflect the team's deep expertise and grow Key’s presence and leadership as a go-to resource for industry knowledge and experience. I also culled the posts and divided them into a few clear categories, while editing and reframing every post for audience appeal and SEO.
We also had some fun with a few of the more mundane aspects of any site's web presence — the oft-ignored terms of service and 404 pages:
