Boutique Hotel Ad Campaigns

A quick sampling of the many campaign ads I worked on as creative director and copywriter for Commune (now Two Roads Hospitality) brands Joie de Vivre and Thompson Hotels with partner agency Circa Now. Playing up the approachability, informality and unexpected nature of JDV hotels, “Hello Joy” brings the 'Joie' back to JDV as a fresh introduction to those who are new to the brand and a re-introduction to the beloved hotelier’s insiders. Meanwhile, 'Thompson knows' its guests are seeking fresh ways to cultivate the refined edge in life, with a side of sexy glam, on demand.

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